It proved to be worthy of a royal table, now it is perfectly suited to be on yours.
Slightly pale but bright sunlight gives the eye an illusion of watching an old tape from your family’s 90s archive. Little brown and beige houses somewhere in the distance remind you of where you are but not when. Landscapes around are still untouched by the industrial giants and are protected as sacred symbols of what this little country has to offer.
If you trot the globe with nothing but a backpack and a dream, you’ll understand why Kyrgyzstan is still considered a wildly undiscovered corner of the world. While dangers of the climate crisis can be felt in bigger cities like Bishkek where activists ring the alarms, the further you go into the mountains the more untouched beauty will devour your eyes.
The country is rarely in global headlines but its latest efforts in cultivating media coverage around local cultures and historic landmarks have been pulling in more international attention. Most of these campaigns come from content creators and travelers (although the government does have some contributions too) who spread the word (and images) across all major social networks. Many things first were cultural symbols and then turned into souvenirs. Honey quickly rose to high ranks amongst those things.
Kyrgyz Honey was one of the earlier ideas conceived to do just that. The minds behind it first started to ruminate about it sometime in the early 2010s. The first iterations of the product traveled the world in old soup and jam jars to diplomatic wings in Europe and royal courts in Asia. Those were international conferences and meetings of tech leaders and thinkers in Japan, the Netherlands, and Silicon Valley among others. It wasn’t your typical smooth water-like honey of golden hues. It was a fairly unknown holyclover kind.
Although holyclover (or sainfoin, esparcet as it is known to the region) is relatively unknown to the wider populace, it has seen a resurgence in interest. Before anyone laid eyes on it as a healthy alternative on a kitchen table, holyclover honey was widely considered a remedy for livestock, specifically horses. Farmers used to mix it with water in the stables because it positively affected stamina and overall health of the horses.
In a way a jar of Kyrgyz Honey is an extension of hospitality traditions that the country prides itself on. The spirit of generosity runs deep in the culture and manifests itself in lavish tables at any family function. If you ever end up in Kyrgyzstan expect to be fed and taken care of. That’s just how Kyrgyz folks roll.
The brand happens to follow the latest movements in preserving cultures that are unique to certain regions and countries. High mountains of Kyrgyzstan have long been sacred space for unique traditions and symbols carefully crafted and saved by Kyrgyz tribes. Some of them took to mainstream and inhabited popular comprehension of the culture, while others still remain in the shadows.
All of that went into creating a product every single person in the team is proud of. High quality is and should be expected at this point. We decided to lead with the legacy of generations of honey-makers and bee-keepers whose unconditional devotion to their craft made Kyrgyz Honey a top notch product unlike anything else on the market. It proved to be worthy of a royal table, now it is perfectly suited to be on yours.
＃KyrgyzHoney #WhiteHoney
